I knew that I needed to make the time to listen to David Hancock’s presentation at the Digital Publishing Virtual Summit, on The Entrepreneurial Author. I finally did – and I was not disappointed.
Which do you consider yourself? Author, Entrepreneur, or Entrepreneurial Author? I suppose the same could apply to Speakers. Are you an Entrepreneurial Speaker?
Consider this: according to David ‘every book you write is a separate enterprise or business. It is an enterprise that creates a product or service. It is a marketing business that sells what it produces and it is a service business that understand and services what the customers want it to be. It is a people business.’
His advice, as you grow your business, is to: value people more than sales; produce more than necessary; and over deliver.
Should the entrepreneurial author get stuck in a rut? No, says David. He encourages authors to:
- Think new. Come up with fresh ideas that have not been done before. Use creativity to give old ideas a new twist.
- Think inclusively. Think of ways to bring readers and people together. Develop communities around your products.
David has developed 10 Commandments for Entrepreneurial Authors, three of which I share here:
- Devote the same amount of time, energy and imagination to promoting your books a day, as you did to writing.
- Practice ‘co-opetition’, by seeking ways to collaborate with your competitors. Create opportunities for collaboration. Give more to your readers than they expect.
- Create books that you can market with pride and passion. Know that your readers will benefit.
A splendid presentation by David.
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