Boost Your Visibility and Sales at a Book Event

You just received news of this wonderful opportunity to promote your book at a Book Fair or other onsite event. What do you need? How can you get your book noticed? Here are some tips to boost your visibility and sales at a Book Event:

  • Present your book well, it’s yours. Do you have the technology? Present your Book Trailer as a looped presentation which visitors can view while waiting to get a copy of your book.
  • Display your book cover prominently. Stand up (pull up) posters can be great if you have the space.
  • Grace your table with an appropriate tablecloth. Dark colours are great, however keeping the colour theme of your book cover or even website would also be appropriate.
  • Need mementos – you could purchase some small packs of cookies/nuts/chocolates/mints or whatever is within your budget and neatly paste copies of your book cover (or images of characters in your book) onto these. (Printing them on mailing labels will make the task easier). Place these in attractive small baskets, or other suitable container, on the table. This may draw visitors to your booth.
  • Do you have any marketing material which you had previously designed? Then feel free to add these to the display.
  • Place on your table, stands holding laminated/framed posters highlighting (i) characters in your book, or images from your book; and (ii) an excerpt from your book.
  • Do not have a stand-up Poster? Use wall space for large book cover posters.
  • Have you been featured in the media? Then display these articles in an eye-catching format.
  • For additional takeaways, create and display an assortment of laminated double-sided bookmarks (including your image and/or images of your book cover). Include short book excerpts, and perhaps a short bio.
  • Have a media kit on your website? Prepare for possible media visits by using the material on your site to create media kits. Do remember to include a contact form.
  • Have a supply of personal business cards available. (Feel free to include your Business Cards in select folders. For example, a prospect might be keenly interested in your book and would like to arrange an interview at a later date.)
  • Include on your table a labeled drop box for Business Cards to encourage visitors to leave their details.
  • Planning to autograph some copies? Remember your pens.
  • Prepare a single document for noting names, enquiries, and areas of interest. This might come in useful where persons neglect to complete the contact forms provided or do not have Business Cards with them.
  • Brief any personnel who will be manning the booth, on the dress for the event (T-shirts bearing your book cover could be an appropriate choice if you wish to have a business-casual code).
  • Discuss appropriate introductions with staff and if necessary develop a script for interacting with visitors.  Assign tasks.
  • Look for ways to soften the booth. Potted plants, for example, may add a softer touch to the booth.
  • Make it easy for persons to be able to purchase your books. Can you provide a facility for persons to purchase books even using their credit cards? Have change readily available for cash purchase.
  • Remember your comfort during the event. Will a chair be provided? What type of shoes will be best?
  • After the book fair add relevant contacts from the Business Cards you received, to your database of contacts; and send out the appropriate Thank You’s.

Book fairs provide exposure for your book and present an ideal opportunity for learning, growing your networks, and sharing your message.

What are your tips for a successful book event?

Comments

  1. Micki Peluso

    This is a wonderful and useful article. I use all of these ideas posted when doing book signings. The large poster works well, especially in malls and at a book store a smaller poster in the front window with the book cover, and date of signing are helpful. I always have a container of lollipops to attract the kids to drag their parents to my table. I also keep a bowl of chocolates for adults who often think they have to steal them as they sneak by:). I found that people were throwing away the flyers I passed out, so I now hand out book marks which they tend to keep and will view each time they use them in a book. Making eye contact is essential and even calling out a friendly hello with a smile. when people come to my table I try to get them to talk about themselves and after chatting a while then they are more likely to buy the book.

  2. Patricia Guthrie

    Use many of the tips that you’ve described. Very valuable information. I also agree with Micki that, instead of flyers, pass out bookmarks. Many people collect them. If you look around my house, it looks like I collect them.

    I have a suggestion for your “leave a reply”. Instead of having a spot only for a commenter’s website, make room for a blog address too. I just tried to cram both into the website window, but wasn’t able to publish it. I haven’t seem many reply areas that have this. Not even sure you can do it.

    Pat

    1. Author
      admin

      Hi Pat
      It’s wonderful to have you visit. Thank you for your feedback and suggestion re the blog address.

  3. Peggy Strack

    Great tips here. It’s not easy getting people to stop at your table at a book fair and these suggestions will help. Thank you!

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