You have just written your non-fiction business book sharing your knowledge and skills with your readers; and as such are now considered to be an authority of your topic. To connect with new clients and generate new income streams it is essential to have a platform that now positions you as a leader in your field.
What is an Author’s platform?
A platform is something you build on as you become known for your expertise, and solidifies as you create magnetic relationships with your target audience. It speaks to your reputation and what you are known for and provides a way of making you visible to everyone you want to connect with now and in the future.
Now that you have written your non-fiction business book filled with valuable content that is needed or wanted by your target audience, people will want to know your credentials. Being active in your community or field, influencing others with your knowledge, fuelling success, and helping to spread the word of who you are is the beginning of developing your platform.
Who are you targeting with your platform?
It’s easy for someone to tell you ‘You need a Platform’ but it’s even more important to know who your platform is targeting and why. Your target audience will include your readers, the media, editors and agents as well as your future readership. Is your non-fiction book about organizational behaviour? Then you most definitely wouldn’t attempt to connect with those who are looking for new methods of fly fishing. Be very clear as to who your target audience is and know how to reach them.
How do you develop your platform?
A platform is similar to having multi-layers of things that alone are valuable, but together are extremely effective. Your platform will include a Web presence, book tours, speaking engagements, book-signing events, potential teaching engagements, media packages and your future books. It strengthens your name and communicates your expertise to others. Everything you do should assist with building your platform whether it’s sending out media packages to radio stations, press releases to newspapers, monthly newsletters to your followers, or attending a book signing event at your local book store.
It’s not about selling. It is more about developing relationships and just as in any relationship, it takes nurturing and building trust between yourself and the ones you are connecting with. You are the expert and everything you do must be synchronized to help you develop your author’s platform and position yourself as a leader.
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