Fail to Create a Book Marketing Plan…

…and Plan to Fail.

You’ve heard it before, and you know it. Yet so many times we leave planning to chance. At this, the start of the second quarter of 2016, what have been your successes with marketing your book? If you continue doing the same things you did in the first quarter, what will the end of 2016 look like for you?

To get you out of the rut and help you come unstuck, here are seven things you need to consider in developing your book marketing plan:

  • Who are your ideal readers, and what do they want? What are the two greatest outcomes they desire? Don’t overlook this. It is for good reason that you see this reminder over and over again.
  • Launch Pad. Where are you going to lead your marketing from? If you’re going to use online marketing, what are the must-have’s for your website or author’s blog, to attract your ideal readers and keep them coming back for more?
  • Networking. Is your networking, both online and in person, increasing your net worth? Here when I say net worth, I mean not only in a monetary way – are you adding value to your readers?
  • Presence. There’s power in presence. How are you presenting yourself? Does your online brand reflect who you are and the impact you are ready to make? Which social media platforms best suit your marketing. How do you present yourself at your events?
  • Strategy. What strategies, techniques, and tools are available to you. to get your book out there? Which of these strategies appeal to you? Are you willing to step out of your comfort zone, even in a few areas, to achieve your goals? How are you going to schedule your activities for greater impact?
  • Budget. How much can you afford to invest in marketing your book? Don’t think of the investment simply in terms of dollar amounts. You will also want to think about what it’s going to cost you if you don’t bring focus to your book marketing efforts.
  • Mindset and then again Mindset. Stop thinking of marketing as that ‘M’ word. Consider marketing as an opportunity to build relationships and positively impact so many more lives. Take the guilt out of getting your book out there and learn how to market your book with clarity, confidence, and ease. Get the help you need.

Once you’ve looked at these seven areas and made your notes then you can begin putting together a plan of action for this quarter. Review as you go, rinse, and repeat. Then at the end of June 2016, look at your progress and determine how you should move forward.

Your marketing plan is not cast in stone. It’s a guide and will only help if you stick to your plan, identify what’s working and what’s not and then take the necessary action. Need help? One way to bring accountability to your marketing plan is by working with a mentor. Apply now for a FREE Author Success Discovery Session to qualify.

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