We’ve spoken about finding your audience. Have you signed up at Goodreads? Please check it out, for that’s where the readers are!
One way to get attention for your book on Goodreads is to host a giveaway. (Goodreads states that the average giveaway attracts 825 entries.) Here’s my ‘tuppence’ on hosting a Goodreads Giveaway:
On a matter of timing. Plan your giveaway and give Goodreads advanced notice, as your submission will go through an approval process. This may take about two or so days. Bear in mind that Goodreads’ working hours do not include weekends.
Stagger your giveaways. Do not give away too many copies at once, say one or two per giveaway. This will keep the excitement. Also bear in mind your postage costs.
Tie in your Giveaway. Are you going on a virtual book tour? Then host a giveaway as part of the tour (one or two days). You can also find other reasons for your Giveaway.
The more the merrier. Hey! Not more books – more countries. Goodreads provides a list of countries in which to run the giveaway. Select all. Greater exposure for your book and if you are going on a virtual book tour that takes you globally, then your readers in these countries get a chance to win a book.
Grab attention. Grab the attention of your readers when describing your giveaway. Have any reviews which you have permission to use, include one. Did your book hit the bestseller list? Mention that too, along with any awards you have received for your book.
Announce ‘Autographed Copy’. Have you ever received an autographed copy of a book? How does it feel? Let your readers know that you will be giving away an autographed copy.
Promote. Use the Goodreads Giveaway Widget to promote your giveaway on your website and social media: Facebook, Twitter, Pinterest, wherever you are.
Stay in tune. Remember to congratulate your winners once Goodreads notifies you.
Make haste…Now that you have a winner or winners. It’s time to deliver. Quickly mail the autographed copy of your book to the winner(s).
The beauty of a Goodreads Giveaway is that the bulk of the work is done for you. So you have nothing to lose by including a Goodreads Giveaway as part of the plan for marketing a book and in your best seller campaign. Try it out and let me know how it worked for you.
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