The words ‘find your ideal reader’ may almost seem cliché to you by now. However, you might still be at a loss as to how to identify that person and really connect with them. Here are a few tips to help you find your fans, those readers who are so ready for your message, that they will become your loyal clients and supporters.
Let’s start with the basics. Here are three questions you need to ask:
- Who will benefit the most from my work and writing?
- Why did I write this book? For instance, was it to inform, entertain, or persuade your audience?
- How can the information in my book help my readers?
Once you grasp why you’ve written your book, it will take you a lot closer to identifying your audience. Now, find the core themes of your book by reviewing the theme of each chapter. Once you identify these, ask:
- Who would be most interested in learning more about this?
- What problems will this information help them solve?
- How could this information transform their lives?
- Where will I find those persons most interested in this?
As you dig deeper, you’ll begin to form a picture of this person who craves your work and really speak to them.
You’ll also want to look at competing books. There’s nothing new under the sun, so someone out there, would have written a book with a theme similar to yours. It may be a competing book; however, that author already has an audience. So, check out:
- Who’s their audience?
- What types of people are commenting on their books/blogs?
- Where are those people?
As you reach out to get your book out there, think of persons who would be especially interested in your writing. Narrow it down and market to that group in ways which would not apply to all of your readers. How does it work? For example, if you’ve written historical fiction, identify what groups would be interested in your book? Besides that 31 year old female friend of yours, who just loves historical fiction, could your audience include that 21 year old student studying about that particular time period covered in your book? Or is that 40 year old History Teacher? After all you would have done some research on the time period to bring some authenticity to your book.
Identify not only your consumer, but also your customer. Let’s say, you’re an author of children’s books, who would be your primary audience? You might think that it would be children. However, consider: who buys books for children? Wouldn’t it be the parents, or perhaps even grand parents? So here, you might have a primary audience and then a secondary audience. You also have a customer, the parent who buys the book, and possibly a different consumer – the child who reads the book.
How does this information help you? Well, it will be critical in determining where and how you direct your marketing efforts both online and offline. It will also be useful as you look at different ways to develop your book in order to create your dream author business.
This list is by no means exhaustive, however it is a starting point. Need someone to walk you through and help you identify and find your ideal readers and clients? Let’s talk.