Why So Many Struggling Authors?

Many non-fiction business authors struggle to make a living and support themselves with their work, although their book is well written and of value. They continue to struggle, because it’s not just about writing a book – it’s all about the mind-set.

Authors also need to be Business People

Do you understand that you must treat your writing and your book as a business? Acknowledge to yourself that you’re now in the business of writing and selling books and as such there are many challenges that must be met to take you from struggling, to lucrative author.

You will need a place to work that hopefully, is in an office environment and not just on the kitchen table. There will also be equipment needed to allow you to work with all the tools necessary such as a desk, computer, printer, phone, Internet, filing cabinet, and office supplies.

Do you understand that you must treat your writing and your book as a business? Acknowledge to yourself that you’re now in the business of writing and selling books and as such there are many challenges that must be met to take you from struggling, to lucrative author.  You will need a place to work that hopefully, is in an office environment and not just on the kitchen table.

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Choose whether you will operate your business full-time or part-time, until you start earning enough money to cover your living expenses. Working evenings or weekends may be necessary until your business is on more solid ground.

Know that as with any business there is a need for accounting, marketing, sales, and legalities, and whether you take care of them or have someone else do it for you, they all need to be planned for and addressed.

One area that many authors balk at, is marketing their book. Is that you? I’ve heard authors say time and again: “I’m an author, not a marketer”. However with proper planning you can triple your impact and reach new audiences with your message.

Proper Planning and Goal-setting

Identifying your audience, must be part of your marketing plan. You might have written your book without carefully considering whether there is a market for your book. If so, it is not too late to start by identifying your audience. Are there people looking for the information in your book? Who would benefit most from your knowledge and expertise? Where are they hanging out? By taking care of this detail, you will avoid missing some very important steps to your success

Do you have a plan for marketing your book? Here are just a few aspects to consider as you draw up your marketing plan:

  • How will you manage your time?
  • How much time do you need to spend each day on marketing?
  • How much money do you have available for marketing?
  • What are your marketing messages?
  • Which aspects of social media marketing should you use? Which ones will work best for your book?
  • What public relations strategies will you use?
  • Do you have the resources to include a virtual book tour in your plan?
  • How will a book trailer support your marketing?

By creating a marketing plan and implementing it you are more likely to get past the struggling author stage and become the lucrative author you really want to be.

What’s your mindset? Have you created a marketing plan for your book? What have you included and what has been your successes and challenges?

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