Writing the Perfect Blog Post

Is there such a thing as a Perfect Blog Post?

As you market your business book online you will want to include a blog as part of your author platform. Through your blog you will be able to reach your ideal reader and capture their attention. How do you write the perfect blog post that draws in your readers? Or rather, is there such a thing as a perfect blog post?

Yes, I believe so  – or at least near perfect. However, what I consider perfect may not be perfect to you.

I could go through some of the well known words of wisdom regarding things like: grabbing the reader’s attention, having a hook, and starting out with fewer characters in a line at the beginning. Yet, most of this is common and you will be able to find that information while searching online resources on how to write the perfect blog post.

However, those items will not guarantee that your blog post is perfect. To craft your perfect blog post, consider:

What’s Your Message?

What message are you sending? Or what question are you responding to? Use that topic as your header, because you want to grab the attention of the reader, and your blog post is in response to their need for information on that topic.  For example, you are reading this blog because you are interested in writing the perfect blog post.

Do you have a Hook?

Your readers are searching for information on a topic with which you are familiar, however,  you will need a hook to encourage them to read further – this can be your subheading. Ask a question or make a statement that draws them in, leading them to read further. For example, in this blog post, I asked whether there is such a thing as a perfect blog post and hopefully that lead you to continue reading.

In writing a blog post to market your book, do you have a hook?  Your readers are searching for information on a topic with which you are familiar, however,  you will need a hook to encourage them to read further – this can be your subheading. Ask a question or make a statement that draws them in, leading them to read further. For example, in this blog post, I asked whether there is such a thing as a perfect blog post and hopefully that lead you to continue reading.

Long Sentences are Difficult to Read

If your blog starts out with long sentences that are difficult or boring to read you probably have lost your audience right then. Start out with fewer and shorter words and you can have longer sentences further into the post while providing relevant content of value. Your audience will benefit from the information and therefore will spend the time reading what you have to say.

Use Subheadings

Readers like to scan through a blog post or document before reading the whole thing. Subheadings will tell the reader if the article will lead them to where they hope to go, or provide them with the information they’re looking for. Once again, you are grabbing the reader’s attention with your headings and subheadings.

Is your Content of Value?

Even with the snappiest title and the best hook possible, if your content is not of value or does not deliver on its promise then all of your efforts are for nothing. Your readers will not be happy with your blog post, nor will they return to read anything else you write.

Bear in mind that the functions of the perfect blog post are to:

  • Provide your readers with the answers or information they are seeking, and
  • Build your reputation as an expert on your topic

By understanding your readers’ needs and addressing them in your articles you will be more inclined to have the perfect blog post.

 

Photo:  Image courtesy of  1. Stuart Miles and 2. Bandrat / FreeDigitalPhotos.net

Comments

  1. Barbara

    Really enjoyed reading the article, I got a lot from it and will incorporate in my future blog posts.

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