You probably think the most difficult part of writing a book and having it published is behind you. However, that actually isn’t true. It’s now time to really get to work and ensure your book’s success. How do you do that?
First, and most important, a step-by-step action plan for marketing and networking is needed. This plan becomes a road map to follow and guide you through the process of selling and promoting your book. It should include building a lucrative online brand by developing a website which will grow your tribe, and creating magnetic social networking experiences that will position you as a leader in your field.
Do you remember why you wrote your book? You probably had a message or story to tell and felt compelled to share it. Perhaps, as a non-fiction business author, you had a strong desire to fuel excellence in others and to become a leader in your field. A website is the platform where you can share your message, build a community, establish yourself as an expert and provide a means to promote and sell your book. Your readers want to get to know who you are and what you are all about – and your website is where you can connect with and inspire them.
Many authors make the mistake of thinking that social media sites are simply for networking or selling their products. Now, that’s not entirely true.
Social media sites such as Facebook, Twitter, and Google Plus are for connecting with others who have a need or interest in your book or topic. Have conversations, create dialogue. and participate in groups in your niche. Let people get to know and trust you. The idea is to create magnetic social experiences so that when your audience is in need they will turn to you and, by extension, to the book you have written, for answers.
Social networking is important; however, it shouldn’t be the only method for selling your book. Sales and exposure from book signings, news releases and word of mouth can be just as effective in sharing your message and creating your lucrative brand.
Your book, your message, will not have any impact if no one is aware of its existence. So, as an author it’s most important for you to have a branded presence. Yes, you should have started even before the book is written. However, it is never too late to get started. Having written a book is just the beginning – there’s a lot more to do.
Now that you’re published, do your need help positioning your self as a leader in your field and creating your lucrative online brand?
Let me help. Sign up for this 90 day Book Marketing Mastery one-on-one coaching programme.
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